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D  E  S  I  G  N     P  O  L  I  C  Y


Nature is the best designer.

Time is probably the severest evaluation person.

It thinks that a new technology, expression technique appears in the future.
Regardless of the digital style, analog, the incorporated company

MIDORIKAWA Inc went along "the nature". Design is proposed to that policy for the human being.


The Tao that can be followed is not the eternal Tao.
The name that can be named is not the eternal name.
The nameless is the origin of heaven and earth While naming is the origin of the myriad things.
Therefore, always desireless, you see the mystery Ever desiring, you see the manifestations.
These two are the same-- When they appear they are named differently.
Their sameness is the mystery, Mystery within mystery;
The door to all marvels.

The Tao is so vast that when you use it, something is always left.
How deep it is! It seems to be the ancestor of the myriad things.
It blunts sharpness Untangles knots Softens the glare Unifies with the mundane.
It is so full ! It seems to have remainder.
It is the child of I-don't-know-who. And prior to the primeval Lord-on-high.


Renounce knowledge and your problems will end. What is the difference between yes and no ?
What is the difference between good and evil ?
Must you fear what others fear  ?
Nonsense, look how far you have missed the mark !


Other people are joyous, as though they were at a spring festival.

I alone am unconcerned and expressionless, like an infant before it has learned to smile.
Other people have more than they need; I alone seem to possess nothing.
I am lost and drift about with no place to go. I am like a fool, my mind is in chaos.
Ordinary people are bright; I alone am dark. Ordinary people are clever; I alone am dull.
Ordinary people seem discriminating; I alone am muddled and confused.
I drift on the waves on the ocean, blown at the mercy of the wind.
Other people have their goals, I alone am dull and uncouth.
I am different from ordinary people.

I nurse from the Great Mother's breasts.





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